Amy Lin is an experienced marketing professional with a proven track record in campaign management, brand management, and executing marketing lifecycle. She has data driven mindset, able to conduct industry research, build actionable business insights, and manage multiple marketing initiatives.

・Analyze qualitative market data and competitor analysis for short and long-term business development and marketing campaigns.
・Evaluate and report all aspects of campaigns including potential reputational risks, collateral damage, and opportunity costs to board of directors.
・Develop strategic content for various marketing events through marketing materials, brochures, e-mail and on social media platforms.
・Create marketing campaigns to increase brand awareness by leading fundraisers, charity events, and community festivals.
・Execute successful large-scale events by collaborating with municipal officials, licensing agents, third party vendors, and internal operations.
・Collaborated with chief executive officer and department heads in finance, operations, and sales to understand weekly agenda and ongoing projects §Manage and plan external and internal events for full calendar year, by understanding quarterly bookings, seasonal patterns, and inventory volume.
・Develop and manage robust marketing reports including P&L reports, event itineraries, timeline reviews, and venue logistics.
・Manage end to end experiences for Hollywood productions through organized planning of itinerary and proactive communication with estate operations § Create content across social media platforms through proactive engagement with customers and marketing estate amenities (+85% web traffic).
・Manage email marketing metrics and loyalty program by implementing A/B testing, tracking engagement metrics, and analyzing historical data.
・Build event pricing models by forecasting guest occupancy rate, vendor rates, supply chain obstacles, and ROI of active marketing projects.
・Lead graphic designer and creative for web content, email campaigns, event advertisements, and social media content.
・Organize and execute in-house marketing events to advance estate brand and image through diverse marketing channels.